Ultragaz Virtual: a refrigerator calendar becomes a gas order channel and an augmented reality recipe experience

Ultragaz has distributed refrigerator calendars and magnets for decades. The idea was to turn this physical object, already in millions of kitchens, into a gateway for ordering cooking gas and accessing content, with a recipe and video for every calendar page.

• Magnet and calendar scanning through the phone camera.
• Augmented reality over the printed material, featuring Ultrasabores recipe videos.
• Cooking gas orders from the nearest dealer through the app.
• A recipe catalog with step-by-step videos.

This was Megaleios' first augmented reality project, in an everyday setting: scanning needed to work on refrigerators with poor lighting, worn magnets, and phones across all price ranges. The experience also had to add value to something as simple as ordering cooking gas, beyond being a novelty.

An app combining service ordering and culinary entertainment in one experience: the refrigerator calendar became more than paper, turning into a customer relationship channel for Ultragaz, with Megaleios as the project's technology arm.