Atacadão Macre · Retail
+42% active customer retention
Catalog, rewards program, QR code redemption, and automated push campaigns.
View case study →Retail Loyalty App & Rewards Program Development
Megaleios builds retail loyalty apps that connect rewards points, redemption, and checkout for businesses with repeat customers. We have built software since 2012 and delivered 150+ products, with scope, price, and timeline fixed during project discovery.
- Since 2012
- 150+ products delivered
- Custom rewards rules
- 60-day warranty
Who it’s for
When a Custom Rewards Program Makes Sense
Customers buy, but I cannot track whether they return
You need to connect purchases with program membership across your stores. Start by defining an active customer and the behavior the program should encourage. An app download alone does not demonstrate repeat business.
I have multiple stores, and redemption works differently at each checkout
Customers, cashiers, and managers need to understand the program rules. We map which benefits apply at each location, who can authorize exceptions, and how to verify a balance before confirming redemption.
My marketing team needs to manage the program without requesting code changes
Campaigns have schedules, eligibility rules, and limits. The dashboard should let your team configure the agreed rules, see what is active, and review a history of changes.
What we deliver
From Rewards Rules to Checkout
The items below provide a starting point for project discovery. Each integration and rule enters the contract after validation. This list does not describe features delivered in every case study.
| Deliverable | Details |
|---|---|
| Program enrollment & access | Enrollment, customer identification, and access to the information needed to participate in the program. |
| Points balance & transaction history | Rules for earning, expiration, reversals, and clear transaction details so customers can check their rewards. |
| Checkout redemption | A QR code workflow with authorization checks and usage records to prevent the same reward from being redeemed twice. |
| POS or ERP integration | Mapping purchase data sources, customer identification, and cancellations based on the capabilities of your current system. |
| Campaign dashboard | Configuration of offers, participating stores, and audiences, with access permissions and change history. |
| Program reporting | Agreed metrics for enrollment, activity, redemption, and return visits, with defined time periods and comparison groups. |
| Documentation & source code | Transferred after full payment, including the program rules and contracted integration points. |
| 60-day warranty | Bug fixes after launch; new campaigns and features are covered by the ongoing development plan. |
How it works
From Program Rules to the First In-Store Launch
-
Operational discovery
We bring together marketing, checkout staff, and the ERP owner. We document earning, redemption, expiration, cancellations, and the initial program metric. Discovery establishes scope, price, and schedule.
Before the fixed-price quote -
Design with customers & cashiers
We validate how customers understand their balance and rewards, along with the checkout verification process. An offer that needs explaining every time should be simplified before becoming a screen.
Before development -
Development & acceptance testing
You receive working deliveries every two weeks. We test purchases and reversals against agreed examples and check what happens when an integration does not return confirmation.
Reference: MVP 4–6 weeks; complex projects 8–10 -
Supported launch
We plan rollout by store or customer group to suit your operation. Staff receive guidance on exceptions. Store submission and the full schedule are defined during discovery.
Agreed go-live + 60-day warranty
Real project
Atacadão Macre’s Loyalty App
The public Atacadão Macre case study documents a catalog, rewards program, QR code redemption at checkout, and automated push campaigns. The reported result is a 42% increase in active customer retention. That figure belongs to this project. It is not a forecast for your program and does not, by itself, establish purchase frequency, revenue per customer, or the measurement methodology.
Pricing
What Determines the Cost of a Loyalty App
We set a fixed price after reviewing your operation. We do not publish a loyalty program implementation range without assessing the systems involved. These factors help you compare proposals with the same scope.
- Store count & shared rules. A program with a shared balance requires different decisions from separate programs at each location. Benefits, eligibility, and responsibility for redemption must be explicit.
- POS & ERP capabilities. Importing purchases in batches and confirming redemption at checkout are different integrations. Discovery checks technical access, a test environment, and responsibility for the source system.
- Rewards complexity. Points per dollar spent, product categories, expiration, and reversals create combinations that need testing. Starting with a simple rule reduces initial work while preserving essential checks.
- Campaigns & data management. Audiences, permissions, history, and reporting add dashboard requirements. We define which purchase data is needed and agree on its use and retention with your privacy lead.
After discovery, you receive a fixed scope, price, and timeline. Tell us about your operation and constraints so we can assess what belongs in the first release.
Talk to a specialist Comparison
Off-the-Shelf Loyalty Platform or Custom App?
| Criteria | Off-the-shelf platform | Custom app |
|---|---|---|
| Starting point | A program using rules the vendor already supports. | A program whose purchase or redemption workflow needs custom design. |
| Integration | Check whether the contracted package supports your POS system. | The integration is specified and priced for your operational system. |
| Control | Campaigns and customer experience follow the product’s limits. | Rules, screens, and dashboard are defined in scope; further development is contracted separately. |
| Before deciding | Test your essential rule with the available package. | Justify the investment through a process the off-the-shelf platform cannot support. |
If your existing retail software can run the program effectively, validate customer adoption before building another channel. A custom app makes sense when the operational difference is clear.
Choosing a partner
Questions to Ask Your Loyalty App Developer
| Ask | Why it matters |
|---|---|
| How is the balance corrected after a return? | Rewards follow the purchase. Reversals need to be part of the design and testing. |
| How do you prevent duplicate redemptions? | Checkout staff need to know when an authorization has already been used, including when a request is retried. |
| Who resolves discrepancies between the ERP and loyalty program? | Your team needs an owner and an audit trail to investigate issues, beyond a balance screen. |
| How do cashiers learn the workflow? | The checkout flow should be validated by the people serving customers. |
| What is the retention metric based on? | Comparing different periods and customer groups can produce a misleading interpretation of the result. |
Common mistakes
Mistakes That Undermine a Loyalty Program
- Launching without program rules. Document how points are earned, reversed, and redeemed, including canceled purchases and ended campaigns. The interface should reflect clear business rules.
- Treating checkout as an afterthought. Include cashiers in acceptance testing and test the complete journey before promoting the benefit.
- Sending campaigns without a plan. Agree on the audience, frequency, and objective. More notifications do not demonstrate higher retention.
- Measuring downloads alone. Track participation, redemption, and return visits with a defined period and denominator. Separate initial enrollment from repeat use.
Built with Megaleios offers mobile development with Flutter and React Native. App technology and POS/ERP integration are selected during discovery based on your program rules and operational systems.
FAQ
Loyalty App Questions
How much does a loyalty app cost?
Discovery establishes the fixed price based on store count, checkout integration, points rules, and campaign management. Share your POS/ERP system and the program’s main rule so we can quote a comparable scope.
How long does it take to launch the program?
Our mobile development reference is 4–6 weeks for an MVP and 8–10 for complex projects. Discovery, design, integration, and store submission make up the full schedule, confirmed after the technical assessment.
Do I need to replace my POS to offer points in the app?
We assess integration before recommending that change. We check what data the POS provides and how to record purchases, cancellations, and redemptions. The approach depends on your current system’s capabilities.
Can the program work across multiple stores?
That can be included in scope, with shared or separate balances, store-specific campaigns, and clear ownership of exceptions. These rules must be agreed before development.
Can customers redeem rewards using a QR code?
That workflow can be included and appears in the public Atacadão Macre case study. Your project must specify checkout validation, authorization expiry, and usage records.
How do you handle a canceled purchase that already earned points?
The program rules must define reversals and what happens when a reward has already been used. The project implements the approved rule and keeps a history for your team to review.
Does Macre’s 42% retention result apply to my stores?
It is not a performance guarantee. It is the result reported for that case study. Your program needs its own definition of an active customer, time period, and comparison group.
Will I own the code?
Yes. Source code and documentation transfer after full project payment, according to the contracted scope.
What happens after launch?
Bug fixes are covered by a 60-day warranty. Support, new business rules, and program improvements can continue under a monthly plan.
Do you work with companies in Brazil?
Yes. Megaleios is a U.S. company based in Orlando and serves businesses in Brazil and the United States, in English and Portuguese. We review local program rules and systems during discovery.
Explore our mobile app development service to assess the complete project.
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