Yoga Co.: an ad-free yoga class platform supported by its own community

Yoga Co. wanted to give its community a distraction-free online practice space: quality classes without intrusive ads or visual clutter, sustained by the support of its practitioners.

• A video yoga class catalog, organized by level and objective.
• An ad-free experience, with clean design.
• A community support model to sustain the content.
• App and web using the same account.
• A content dashboard to publish and organize practices.

Accessible and welcoming at the same time: the platform needed to serve beginners and advanced practitioners through an immersive experience conveying yoga's benefits, without the engagement tactics the project deliberately rejected, such as ads and aggressive notifications.

An online retreat where yoga enthusiasts practice with high-quality, ad-free content. Technology serving well-being and balance, exactly as Yoga Co. intended.