Syngenta Vendeu Ganhou: a sales campaign platform with e-learning for a nationwide dealer network

Syngenta runs twice-yearly sales campaigns with distributors and dealers across Brazil. Vendeu Ganhou needed a platform to manage the campaign, and in a multinational with such an extensive network, distributing information and training was an equally large challenge.

• Campaign management: targets, result calculation, and tracking by salesperson and manager.
• Reports, simulators, and price lists for the salesforce.
• Corporate e-learning integrated with the platform — proposed by Megaleios, beyond the original brief — to train the network in the same environment as the campaign.
• Role-based access for salespeople, managers, and Syngenta.

Supporting the campaign while solving information distribution across a nationwide dealer network. Integrating operations — the campaign — and training — e-learning — in one product, with the scale and governance a multinational requires.

The campaign gained reports, simulators, and price lists, while the network gained an educational dimension: salespeople and managers across the country participated in the campaign and corporate learning in one place, gaining a better understanding of the culture and products.