Brasil Bitcoin: a cryptocurrency exchange app integrated with its web operation, with a banking experience

Brasil Bitcoin already had an established web operation as a cryptocurrency exchange, with a proposition of offering the best rate in the Brazilian market. It needed an app, and that app had to be as simple as a banking app to lower the barrier for people who had never bought crypto.

• An iOS and Android app fully integrated with the exchange's web operation: the same account, balance, and rules.
• A banking app experience: balances, statements, deposits, transfers, buying, and selling.
• Simplified workflows so first-time users can enter the cryptocurrency world without needing to understand the market.
• Security to the standard of a financial application.

Immersion in a market with its own rules and variables — real-time prices, settlement, custody — and integration with a web platform already in production, without disrupting what worked. The app could not simply be a version of the website; it needed to be the same operation through a different interface.

An app that made it easier for new users to get started with cryptocurrencies and gave Brasil Bitcoin customers full mobile access to the operation, integrated with the web. A friendly interface, complete functionality, and the exchange's established standard of trust.